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內容簡介: Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Features:

博客來網路書店博客來1.The 12th Edition has 9 new market segmentation schemes ranging from green marketing to technology to global luxury. This is an addition to the four segmentation schemes that were part of the 11th Edition.

2.Added Learning Objectives to all chapters and associated learning and teaching aid. Each chapter starts with a set of learning objectives linked to key learning outcomes which are then integrated throughout the text and in other learning and teaching resources.

3.30 new global examples

信貸

陽春麵也有好味道

幸福就從現在開始

老祖宗的88個真智慧：教你過好命人生

當下，把心放下

自信總比自卑好Be The Master of Your Own Fortune

生活簡單就是禪

學會呼吸

幸福只在一念之間

放下痛苦就是幸福

  • 出版社：華泰文化    新功能介紹
  • 出版日期：2015/11/13
  • 語言：英文

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Consumer Behavior- Building Marketing Strategy(12版)博客來好書驚喜分享

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